Services

WIRE provide an expert sales and marketing solution for your business. Working as an extension of your team we increase your distribution, market share and revenue.

Strategy and Research

From in depth reports on the market, to providing analysis on the distribution of your product and benchmarking your exposure against your competitor set.
Understanding the position of your product in the market, the key trends and forecasts is key to successful strategy formulation.
WIRE approaches each client as a blank page, whether they are new entrants to the UK market or long established players, formulating bespoke strategies and bringing new, creative and innovative approaches to ensure that business goals are met.

Business Development

We will Introduce your product to distributors and develop relationships on your behalf, building a network of key accounts. We will work with you to put together presentations, fact sheets and itineraries or packages that make selling the product easy for the travel trade. We will work with key operators and agents to write copy, and check websites for accuracy.

Training

Educating agents and operators about your product and service and getting them excited and confident to sell it is key to gaining sales. We will hold interactive and engaging training sessions, attend networking events, and seek opportunities to train sellers.
We will organise and escort familiarisation trips and maximise the ROI from these through exposure in trade media and the sharing of knowledge in the businesses.

Marketing

Marketing cooperation with agents and operators is an effective way to increase visibility with consumers and drive demand. We will pursue cost-effective campaign opportunities and present these to you. We will manage the campaign from start to finish and report comprehensively on the results.

Brand Partnerships

Working with brands that are synonymous with a product or destination and align with brand values can increase exposure and open opportunities with new audience segments. We will seek brands to work with and present your product to them. We will act as a broker to negotiate marketing and exposure to their audiences and will manage campaigns from start to finish.

PR

Working with you we will write press releases and curate research to position your product or destination with the consumer across a range of media. We will attend journalist meetings and media events to provide opportunities for inclusion in articles and press visits.

Services

Strategy and Research

Strategy and Research

Business Development

Business Development

Training

Training

Marketing

Marketing

Brand Partnerships

Brand Partnerships

PR

PR

For a no-obligation meeting, drop us an email today, we would love to hear from you: